B2B Marketplace
Replacing manual
outbound with an
engineered system
A marketplace team needed outbound to become a repeatable revenue channel instead of a collection of rep-specific workflows.
Problem
Outbound activity was happening, but the system could not explain what was working.
The team had lists, sequences, reps, and activity. But source quality, routing logic, response handling, and pipeline attribution were inconsistent.
Scaling activity would have scaled the noise.
System Build
Ombrik engineered the workflow from ICP logic through routing and follow-up.
We rebuilt the outbound layer around target account logic, enrichment, sequence governance, response routing, SDR handoffs, and reporting.
Every step was designed to show where the motion was creating pipeline and where it was leaking.
Lift
Outbound became measurable enough to improve.
The team could compare segments, channels, and rep activity without manual reconciliation.
Outbound moved from a volume game to an engineered feedback loop.
Outbound system built
ICP Logic
Defined target account rules, exclusion criteria, and enrichment needs.
Sequence Governance
Standardized workflows without removing room for seller context.
Routing Layer
Connected responses, intent, and handoffs to the right owner.
Performance Reporting
Surfaced segment quality, conversion, and pipeline contribution.
Next Step
Ready to build your revenue operating layer?
Every engagement starts with a strategy call. We map your systems, identify what's broken, and outline the path forward.
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